With Nike and adidas dropping gabillions of pounds into football marketing these days, it seems to me that Umbro is taking the Nintendo approach of positioning their brand and company in the market place. When Microsoft and Sony were fighting to see who had the biggest, baddest, most powerful video game console Nintendo simply avoided [...]
Umbro has pushed its way back into my consciousness in a big way the past few months.
First, I found out that Studs Up is quite popular around their offices which is always great to hear.
Secondly, Umbro-sponsored Darren Bent contacted me about helping him get to 10,000 Twitter followers and I ended up working with he [...]
My #1 favourite item in my wardrobe is my Barbour x To Ki To jacket, but after unboxing and wearing the new Umbro Anthem Jacket for a few days I may have to call them #1 and #1(a). The thing is wonderful in its concept and construction.
Full thoughts below and a bunch of lovely [...]
The lads at Umbro asked me to design a very limited edition t-shirt in support of the England team at the World Cup and, just to spite our little collaboration, they promptly bombed out of the tournament early. CAPELLLOOOOOO!!!
But the shirt is quite lovely regardless, and may come in handy in 4 years time or [...]
We’ve decided the winners of the limited edition “Studs Up For Umbro” collaborative t-shirt featuring one of my illustrations on the trademark “Tailored By Umbro” t-shirt blank. Umbro have been on a tear lately, putting out some amazing football gear, so it was brilliant to work with them.
The shirt was meant to be made available [...]
I’ve not been shy in professing my love for the way Umbro has gone about reviving its brand the last few seasons, resulting in some of the best product releases I’ve ever seen from a football brand. They’ve made a point of taking their football heritage, one which most of their competitors could only dream [...]
When news of the reborn New York Cosmos first broke, my immediate response was “Oh cool, the New York Cosmos.” I had heard of them, I even knew a bit about their history. Pele played there right? And Beckenbauer? There was lots of partying in the 70s or something?
I knew the Cosmos, and I had [...]
The folks at Umbro sent me two excellent additions to my closet. First an England away training top that featured all the workmanship and intelligent details I’ve come to expect from them lately and secondly a limited edition version of the current England kit.
Much was made of the coloured St. George’s cross pattern on the [...]
As those of you following me on know, I was at the Umbro launch event for the Spring/Summer NY Cosmos line in NYC last night. It turned out to be quite the party, here’re the green-tinted quick hits.
Normally people try to be fashionably late but since an open bar and free food was promised, I [...]
Winner announced December 24th!
