With Nike and adidas dropping gabillions of pounds into football marketing these days, it seems to me that Umbro is taking the Nintendo approach of positioning their brand and company in the market place. When Microsoft and Sony were fighting to see who had the biggest, baddest, most powerful video game console Nintendo simply avoided [...]
Umbro has pushed its way back into my consciousness in a big way the past few months.
First, I found out that Studs Up is quite popular around their offices which is always great to hear.
Secondly, Umbro-sponsored Darren Bent contacted me about helping him get to 10,000 Twitter followers and I ended up working with he [...]
My #1 favourite item in my wardrobe is my Barbour x To Ki To jacket, but after unboxing and wearing the new Umbro Anthem Jacket for a few days I may have to call them #1 and #1(a). The thing is wonderful in its concept and construction.
Full thoughts below and a bunch of lovely [...]
The lads at Umbro asked me to design a very limited edition t-shirt in support of the England team at the World Cup and, just to spite our little collaboration, they promptly bombed out of the tournament early. CAPELLLOOOOOO!!!
But the shirt is quite lovely regardless, and may come in handy in 4 years time or [...]
