I’m a big boot-head and while I’ve generally gravitated towards the traditional – kangaroo leather, straight lace systems etc. But ever since Ronaldo (there is only one Ronaldo and he’s Brazilian) sported a pair of awesomely silver boots in the World Cup many years ago, the Nike Mercurial line has been a siren’s call for [...]
The folks at Nike are putting on a massive two day media event this week to launch all their 2010 products, innovations and World Cup gear. Dubbed the “Nike Innovation Event” they’re going to give the media first hand access to all their new shiznit plus access to players and Nike designers/executives alike to ask [...]
It’s almost 4am after a long first day for me at the Nike Innovation Event, so I’m tired as mother’s teet. But I wanted to upload a bunch of photos I took from the initial launch of the new flagship Nike boot as well as an appearance from one Cristiano Ronaldo. His face was super [...]
Just uploaded some photos from the second and final day of the Nike Innovation Event last week to the ravenous hoards at the SU Facebook fanpage. There are still a few photo gems I didn’t include not to mention the videos I took, so those’ll be posted in the next couple days as I attempt [...]
A big part of the Nike event I went to a couple weeks ago was the launch of the new Nike Mercurial Superfly 2. As a bit of a boot-head (is that a thing?) who has 3-4 new pairs every season, I was geeking the f*** out at the prospect of getting my hands on [...]
So Nike invited me to the launch of the US home kit launch at the New York Niketown. Hot on the heels of the rather insane Nike Innovation event in London a couple of months ago, this was basically the US-based follow up and I was excited to see what they had planned.
The World Cup [...]
I love stuff. New stuff is an especially good kind of stuff. From clothes to tech to video games to actual toys, I’m a less a consumer than a rabid devourer. If I could bottle and wear “new boots smell” I certainly would, the same applies to “new leather smell” and possibly even “new pants [...]
Some rather big news on SU today as Nike has asked myself and Brooks from Dirty Tackle to premier some teaser clips for their World Cup TV ad that will air during the Champions League final on May 22nd. That’s right, you’re seeing this before anyone else, right here.
Nike is one of the few brands [...]
Winner announced December 24th!
