Studs Up

It’s important to note that upon hearing the news that United’s new sponsor was Aon Corporation, the reaction for many football fans was something along the lines of “Who!?” – and that’s also kind of the point.
AIG enjoyed a supreme boost in brand awareness thanks to United’s success as English, European and World champions [...]

I wrote a bit ago about some rather senior folks at Aon getting in touch to talk about their role as new sponsor of Manchester United. With their official start date coming up fast, I got on the phone with Hans van Heukelum, VP of Global Marketing and one of the leads on the United [...]