Studs Up

Not content with contributing about a billion points for my fantasy football team, Darren Bent was also kind enough to tweet the pic below of his happy self posing with his freshly delivered Studs Up “Footie Cookie” tee.

The inaugural design was a big hit and has just about sold out in a couple of short weeks! For the past few months I’ve been working on the plan for the launch of a full line of limited edition Studs Up tees in late February 2010. The brief is the same - create fun, vibrant tees from top quality materials that let fans represent their football passion in a whole new way.