Studs Up

I love following the development, marketing and release of new football boots and adidas is really beginning to take their game to another level in all respects.
The new f50i saw Lionel Messi kissing his boot after scoring in the Champions League video but it’s Zinedine Zidane’s presence as some sort of footballing deity overseeing [...]

Umbro has pushed its way back into my consciousness in a big way the past few months.
First, I found out that Studs Up is quite popular around their offices which is always great to hear.
Secondly, Umbro-sponsored Darren Bent contacted me about helping him get to 10,000 Twitter followers and I ended up working with he [...]