With Nike and adidas dropping gabillions of pounds into football marketing these days, it seems to me that Umbro is taking the Nintendo approach of positioning their brand and company in the market place. When Microsoft and Sony were fighting to see who had the biggest, baddest, most powerful video game console Nintendo simply avoided [...]
The second part of the storyline I’m doing for the new “No.1 Fan” football toy is now live.. They’re a little different to the usual Studs Up stuff, I was going for more whimsical and less ‘gaggy’ or even ‘funny’ in the traditional sense I suppose.
If you missed the first part or want more on [...]
With entries closing on August 23rd, the winner of the Sony Wonka competition is Paul C!
If you entered and your name is also Paul C but you haven’t gotten an email from me, then sadly it is a different Paul C. Congrats to… uh, Paul C!
Winner announced December 24th!
